Insights from the Box Office Success of Popular Domestic Films
This summer, mainland Chinese films have achieved record-breaking box office revenues. As of mid-August, the cumulative box office has reached nearly 17.8 billion RMB (approximately 2.44 billion USD), with the box office performance of many domestic films far surpassing that of "Barbie."
The success of domestic films at the box office can be attributed to the mature use of computer-generated visual effects and significant advancements in film scripts, characters, and acting. For instance, the current second-ranked film at the mainland box office, "Creation of God's 1: Kingdom of Storms," showcases impressive special effects even in its trailer. Another mainland animated film, "Chang'an Thirty Thousand Miles," which is soon to be released in Hong Kong, boasts visually stunning and Hollywood-level production, creating high anticipation.
Furthermore, some domestic films have closely tapped into social trends. For example, the current box office leader, "No More Bets," is the first mainland film to expose the inner workings of overseas cyber fraud. It has shattered box office records, with its mainland box office reaching 88 million USD as of mid-August, surpassing the global box office of "Barbie" in its fourth weekend.
Recently released film "Meg 2: The Trench" is a co-production between Hollywood and mainland Chinese investors. Starring British actor Jason Statham and Chinese actor Wu Jing, the film has performed well in the mainland market, catering to the preferences of mainland audiences. However, it has not achieved significant success in foreign box offices. In the past, due to different audience tastes, a film could not necessarily perform exceptionally well in both North American and mainland markets simultaneously. But nowadays, Hollywood is gradually finding film subjects and production models that are accepted by the mainland market, promising a bright future.
The box office performance in Hong Kong, on the other hand, is entirely different. For example, while "Full River Red" achieved great success in the mainland, it performed poorly in Hong Kong. Films like "The Hidden Blade" and "Born to Fly" gained popularity in the mainland but did not meet expectations in the Hong Kong box office. I believe this is due to differences in audience preferences between Hong Kong and the mainland. Hong Kong audiences are considered to have grown up watching Hollywood films, whereas mainland film companies may not have focused on promoting their films in the Hong Kong market due to its smaller size. Top mainland stars rarely come to Hong Kong for promotional activities. For Hong Kong to integrate into the overall national development, there is still significant room for integration in the film market.